II.

Festa

Festa is an AI-powered event coordinator service for managing your event.

I joined Festa in its early stages as Lead Content Creator, helping to shape and launch the brand’s official presence on TikTok and Instagram. As a startup entering the social media space for the first time, the team’s goal was to establish a clear voice, a cohesive visual identity, and a strong connection with their audience. I partnered closely with the founding team to bring that vision to life.

From the beginning, I created and self-shot original short-form videos that introduced the platform and positioned Festa as both innovative and approachable. As the company evolved, so did my role, expanding into strategy development, testimonial video editing, and producing street-style interviews to create more editorial, culture-forward content.

Working with Festa required agility and collaboration. As the needs of the company grew and shifted, I allowed my role to evolve alongside it:

Leading the official launch of Festa on TikTok and Instagram
Establishing brand voice, visual identity, and social strategy
Creating and self-producing original short-form video content
Editing testimonial videos from clients and wedding industry partners
Producing and editing editorial-style street interview content
Community management and audience engagement