IV.

Logitech

Through my personal digital work on YouTube and TikTok, I earned a place in the first-ever Logitech for Creators, Creator Cohort. This involved creating four short-form videos per month over a three-month period, which were published on the Logitech for Creators TikTok (@logitechc).

This opportunity was incredibly expansive for me, as it reinforced the importance of consistently showing up and doing the work (even as a micro-influencer). When it feels like no one is watching, staying committed can lead to opportunities to collaborate with the brands of your dreams.

As a member of Logitech’s Creator Cohort, I:

Wrote scripts and produced 12 short-form videos for the Logitech for Creators TikTok, as well as one TikTok on my personal account to direct my audience to their platform.
Took creative direction from the brand’s brief, added my own creative spin, and incorporated brand feedback.
Researched and integrated trending topics, and aligned my videos with tentpole events, such as Women’s History Month.